About
Hello world, I'm Jordyn
Where empathy meets impact
I'm fascinated by the subtle nuances of human behavior and how they shape interactions with technology. In my design process, I focus on understanding the context of use – the unspoken needs, motivations, and pain points of the people behind the screen. This deep understanding allows me to forge seamless, scalable experiences that not only solve problems but genuinely connect with users.
Why I prioritize SMBs
Growing up, I saw the determination of small business owners in my community, the way they poured their hearts into their dreams. However, I also witnessed how a lack of resources or visibility could limit their reach. My own experience of not always having access to the things my peers did instilled a deep desire to level the playing field.
Today, I'm driven by the potential to empower underrepresented businesses and SMBs with design that helps them tell their stories, reach larger audiences, and thrive. That feeling of designing for a brand that might become the next "Nike" – knowing I was part of their journey – fuels my passion. I believe that great design can be a powerful catalyst for positive change and equitable opportunities.
Me in 3 words
Versatile, multidisciplinary, forever growing, also a critical thinker Monday-Friday
How I stand out as a designer
I have a strong passion for SMBs (small and medium businesses), underrepresented communities, and emerging markets. I love using an empathetic, intuitive approach in design to create new and effective solutions.
What sets me apart is my willingness to adapt and optimize solutions for a variety of problems. I've been told that I have a very efficient and unique approach to problem-solving. I love adding value to the product I'm creating or optimizing. At the end of the day, you have to create something outstanding to be the best of the best. I understand that.
Where did your passion for design come from?
My passion for designing was instilled in me with traditional core values, and I have won several awards, auctioned artwork and created my first HTML website at the age of six. Growing up across America gave me the opportunity to meet people from different backgrounds and being outgoing comes naturally to me. I attended a four-year design academy, which gave me the necessary creative direction to build a rapport with clients and collaborators, expanding on my prior knowledge.
I am passionate about the wacky world of computers as a whole- but specifically user experience, and product design. I love what I do and I design with empathy and relatability. I enjoy working on projects from concept to completion, using a unique, and creative approach. I aspire to contribute to technology and software that everyone can use and enjoy.
What do people say about your design craft?
