Work
Product Design
My distinctive and widely acclaimed approach has contributed to impactful projects at companies like Meta, Google, Smoothie King, bru technologies, and Adobe.
Adobe
AI Assistant, Discoverability
Enhanced the discoverability of AI capabilities within Adobe Experience Platform, making it easier for users to understand and utilize the full potential of the AI assistant, ultimately driving greater efficiency and innovation for leading brands like Coca-Cola, Hilton, BMW, and ServiceNow.
I worked on the Monetization Payments team at Meta, specifically optimizing for a brand new WhatsApp Fintech experience. I built robust interactive prototypes, met with and presented to key stakeholders like Will Cathcart, Alicia Dougherty, and Mark Zuckerberg.
Spleck Check Splitting
Spleck Fintech is a P2P app that allows users to seamlessly cover their portion of money owed when dining out. The app uses OCR to convert the scanned receipt into text, then utilizes AI to process and split the bill.
OmniSynkAI
Lead product designer for a suite of applications tailored to e-commerce businesses of all sizes. Enterprise design system, AI/NLP strategy, and wireframe buildout. B2B Startup backed by NVIDIA, AngelList, Microsoft, MongoDB, and Google for Startups.
bru
I was the lead PD for Bru, a customizable AI rewards program builder for small cafe owners and their customers. It is a B2B/B2C product, and won Apple's App Store Awards in 2022.
Other experiences
Smoothie King
Selected as a contractor to address user dissatisfaction with the Smoothie King app. Conducted a design system audit, leading to a complete refresh for improved aesthetics, accessibility, and intuitive UI/UX. Through 8 weeks of collaboration, testing, and iteration, delivered a design solution that enhanced user engagement and supported business objectives.
Concordia
As the Design Manager, I led a team of eight product designers in developing an app to streamline volunteer efforts in the Dominican Republic.
Duolingo
I took on a challenge from Duolingo's design team. Using components from their existing design system, I crafted a fitness flow concept, aligning seamlessly with their family of applications, including elements from music and math.
My process at its core
